Understanding radio art reception

Radio art is understood as radio made by artists. The term typically applied to sound-based artifacts produced and broadcast means of the creative use media affordances, infrastructure, technologies. known any sound work conceived expand aesthetic possibilities medium through elements radiophonic language (voice, words, music, effects, silence) with intention produce messages move listeners. This study introduces reception a subject scientific scrutiny. It proposes model processing that includes involvement, reception, positive emotions predictors willingness listen such works. After listening each two pieces art, 126 Singaporean undergraduate communication students (MAge = 22.7, SD 1.7) completed questionnaire measuring perceived emotions, another feature. main results confirm our reception: involvement predicts audience’s cognitive stimulation generated their artistic evaluation, attraction experienced audiences towards them. during consumption have direct effect on art. Moreover, specific content affects audiences’ responses. These allow us understand psychological responses hope attract attention researchers invite them deepen existing knowledge about empirical studies, since debates works are almost lacking from literature.